Quick Recap- Conventions of Charity Adverts
CONVENTIONS Codes and conventions . Codes are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic. Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film. MAIN IMAGE FILLING THE PAGE THE USUALLY HAVE A SLOGAN THEY HAVE A LOGO TO HELP IDENTIFY THE CHARITY THERE IS CONTINUITY ACROSS ADVERTISING CAMPAIGN SIMILAR ANCHORAGE IS USED AS WELL AS A SIMILAR STYLE OF PHOTOGRAPHY AND TYPOGRAPHY AS OTHER IMAGES THEY WILL MANIPULATE IMAGES TO MAKE THEM MORE UNUSUAL OR POWERFUL IT MAY CONTAIN TEXT THERE MIGHT BE INTER-TEXTUAL REFERENCES Conventions of Charity Adverts and the Subvert Conventions of Charity Adverts in Water Aid's Claudia Sings Conventions of Charity Ads The conventional shot types are used in charity ads, such as close ups to emphasise emotion and expression which acts as an act
