Jenkins' Theory of Fandom

Jenkins

Fans are a specific returning audience that has an avid interest in a popular media. Jenkins has researched fans and came up with a theory of Fandom. This outlines that:

• Fans are active participants in construction and circulation of textual meanings. 
• Fans appropriate texts and read them in ways that are not fully authorised by media producers ('textual poaching').
• Fan construct their social and cultural identities through borrowing and inflicting mass culture images, and are part of a participatory culture that has a vital social dimension.