Introduction to Audience Targeting

Audience Targeting

Targeting Audience – The audience the text is aimed at. This should be specific rather than vague. 

Audience Targeting - The elements that appear in the text to attract the audience. 

Demographics - Are the physical characteristics that make up a population ie. Age, gender, race, sexuality, locality… 

...example...

Tide

• Household Wives Mothers
• 25-34
• White
• C1/B
• Mainstream