Kiss of the Vampire Media Studies WJEC A Level Text

  1. Comparative Text

  2. Product Context

  3. Production: Produced by Hammer. Intended t to be the squeal to Dracula (1958). In addition to Dracula Hammer has had success with other films in the monster/ horror genre, such as 'Frankenstein' and 'The Mummy'. At the time the 1960s culture was based on woman' rights. This is prominent with a female protagonist, but they are still sexually objectified. 
  4. Comparative Study Texts

  5. Dracula 1958, The Mummy 1959, The Evil of Frankenstein 1964, Blood from the Mummy's Tomb.
  6. Media Language

  7. Codes and Conventions

  • Fonts – Capitalised serif font – vintage – Bold. This has connotations of stakes. Blood dripping (from the fangs). 
  • Film Poster Colours- The colours are a washed grey and dull.This could connote the dusk mystery and the rise of Vampires at night. It also make the poster appear scarier. Red/Black highlights connote blood, but they could further add to the idea of a love/romance within the film. 
  • Conventions – Clifford Evans (the star) also featured in“Curse of the Werewolf” (Hammer 1961). Stars featured in Billing Box graphic showing it’s produced in colour, therefore suggesting a higher production value. 
  • Enigma – Who will be the one to stop the Vampires? Who are the Vampires? Who falls in love with a Vampire?
  • Semantics – Bats are iconic of Vampires, differences is that there is a female vampire featured. 
  • Symbolic - Evil

Theories

  1. Genre Theory - Neale - Based on similarities and differences. It's similar in that it promotes; death, killing blood, fangs, bats. However, it is different in the way it presents a female Vampire. 
  2. Binary Oppositions – Good vs Evil. ‘Kiss’ Connotes romance and sex and ‘Vampire’ Connotes death. (interesting Juxtaposition).
  3. Representation

  4. Stereotype- Has the older woman in the view of being passive, victims of men but also makes modern dears of female dominance. 
  5. Dress Code- Only the male characters are fully clothed. The men look more vulnerable than the women, however the female characters are more sexualised.
  6. Gesture Code - The woman on the left is dependent on the support of the male character. The male character is seen as a victim as he is on his knees. The antagonists are placed above the victim. 
  7. David Gauntlett's theory of identity - The female vampire may represent a freedom of oppression and be seen as a role model. 
  8. Stuart Hall's theory of representation- Generic iconography of a horror film which is culturally shared and decoded by the audience. 
  9. Van Zoonen's feminist theory - The women's costumers show them to be more objectified in comparison to the men who are fully clothed. 
Like
Share

Comments

Popular Posts